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Dubbed the 'Personal Branding Guru' by the media and clients alike, William Arruda is a brand strategist, public speaker and author. His twenty years' corporate branding experience and his enthusiasm for human potential intersect in his inspirational and engaging presentations and workshops focused on the human side of branding. A global speaker, William has addressed audiences of five to five thousand throughout the Americas, Europe and Asia.

William is the founder of Reach, the global leader in personal branding and the co-founder of the Reach Branding Club, the first comprehensive, interactive, multimedia branding program for executives, professionals and consultants. He also developed 360┬░Reach, the leading personal branding assessment that has been used by thousands of careerists and entrepreneurs.

William has appeared on BBC TV, the Discovery Channel and Radio America. He has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK) and PR News. He is the Senior Contributor to MarketingProfs in the area of marketing careers. William is regularly contacted by the media to comment on the personal brands of celebrities and icons of our times, including Martha Stewart, George Bush, Madonna, Michael Jackson, Emeril Lagasse, Tony Blair and Oprah.

William is co-author of the upcoming book, Stand Out. He is a member of the International Coach Federation, and the National Speaker's Association and he holds a Master's Degree in Education. A member of the American Airlines Million Miles Club, William spends his time traveling the world with his message of branding for business and personal success.